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ShowcaseLilly Hastedt

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Luxury jeweller Lilly Hastedt is described as designing for the woman who wants to add a touch of glamorous style to denim as well as discreetly accentuating haute couture. She commissioned Phage to design a new website for her brand that would showcase select collections and pieces to coincide with the opening of her King’s Road London boutique.

The pared-back, minimal layout used lots of white space to create an open canvas for the display of collections, with each piece photographed individually on a white background and galleries running the full width of the browser window. The effect is luxurious and rich, but also fresh and modern, with delicate, feminine pastels used as accent colours, echoing the pearls, gems, and precious metals used in Lilly’s work.