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ShowcaseLondon 2012

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Design + Development

Phage were commissioned to design a mobile-optimised version of the main London 2012 website, for roll-out pre-Games.

The biggest challenge lay in re-designing the content-rich layout to suit mobile devices without losing the ‘essence’ of the main London 2012 website. It was fundamental that the depth and breadth of content available was reflected in the design; at the same time, the site had to be easily navigable and able to deliver information at a glance.

Working closely with the content management team, Kitsite, the site architecture and hierarchy was prioritised, with features such as the countdown, blog, and live video feeds of the Olympic venues construction — which would help ignite interest in the Games sites as they developed — given prominence within the overall design.

With such a strong and recognisable London 2012 brand it was particularly important that there was a synergy between the design of the mobile-optimised site and the main website; the London 2012 colour palette was used to help differentiate sections and improve navigability, and key design features like the angled title bars were adapted for use throughout.

Once launched to the public, the mobile site formed a big part of many peoples’ experience of and participation in London 2012 in the lead up to the Games.