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ShowcaseOliver Steer

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Branding + Point of Sale + Print

Interior designer Oliver Steer commissioned Phage to redesign his brand to more accurately reflect the high calibre of his client-base, consolidating his visual identity, and differentiating him from local competition in the North West of England.

Phage designed a new logo and brand look which was then applied to a full complement of stationery, advertising, and point of sale for Oliver’s showrooms.

A luxurious presentation folder was produced to a custom design, with an inside pocket for a covering letter and business card, and a built in wallet for case study cards and a practice profile, enabling items to be assembled in a range of combinations or used separately depending on requirements.

The new brand successfully positioned Oliver Steer to appeal to high-value customers in his local area as well as enabling the practice to establish new bases in London and Edinburgh. The service and retail brands were consolidated under one identity and a clear process was defined for client communications with associated print materials promoting more opportunities for up-selling and better filtering of enquiries.